E L E V A T I O N
The Elevation campaign—one of AIASC’s most important initiatives of the last 100 years—gives us two powerful new advocacy tools: a Center for Architecture and new Statewide Programs.
The new Center for Architecture places design front and center—in the political heart of South Carolina—steps from the State House. From this physical hub, AIASC will be your voice—educating lawmakers and promoting a legislative agenda built on safety and sustainability.
In ways we could never do without a physical presence, the Center will explain the connection between our work and the places we cherish. For years to come, it will be a powerful tool we can use to make our case to the public and to the lawmakers who create policy.
Prominently situated on Columbia’s Main Street and steps from the State House, the Center for Architecture is a place of advocacy and education – for our members, community leaders, legislators, and the general public.
Only by locating the Center in Columbia can we take full advantage of proximity to our lawmakers and a location that is the most accessible to all our members.
“At the state level, advocacy is AIASC’s most important function, both legislative advocacy and design advocacy to the general public.
“When we come together, we convey the subtle message: trust the expertise of an architect.”
“The design exemplifies how a simple, disciplined, economical solution is often both the most striking and the most accommodating.”
“When we engage the average person in conversation around place, architecture, and what makes a city livable, we raise the profile of our profession.”
“The Center for Architecture will become a cultural destination in downtown Columbia—not just for architects, but for anyone interested in art and good design.”
The Elevation campaign’s second priority is new statewide programming—essential if we want to shift perception through public advocacy.
Funding from the Elevation campaign will allow us the opportunity to promote evidence-based design and improve the profession through documented case studies and research.
The Elevation campaign will stage carefully coordinated public events across the state that establish architects as partners. These events will draw in the public as never before and demonstrate—through case studies, design exhibitions, and national speakers—the architect’s value.
Together, we can educate decision-makers on the science behind good design.
We can highlight studies that found students in classrooms with larger and more south-facing windows performed better in math and logic tests. Exhibitions like Kids in Architecture: Pop-Up Atelier—the full-scale interactive exhibit staged at seven children’s museums across South Carolina—will be commonplace.
We know from AIA Client Insight Reports that decision-makers are looking for architects to be trusted partners
who listen, work collaboratively, and provide expertise.
The report showed decision-makers want architects to:
The Elevation campaign will fund community events across the state. These programs will shape public perception and elevate the value of our work to clients and decision-makers.
Chair: Doug Quackenbush, AIA, Quackenbush Architects + Planners
John Brandon, ADC Engineering
Mary Beth Branham, AIA, LS3P
Andy Clark, AIA, Liollio Architecture
Steve Goggans, AIA, SGA | NarmourWright Design
Joe Pazdan, AIA, McMillan Pazdan Smith Architecture
Bill Pelham, AIA, Pelham Architects
Derrick Mozingo, AIA, Mozingo + Wallace
Brandon Rogers, AIA, Catalyst Architects
Wayne Rogers, AIA, Catalyst Architects
Ben Rook, FAIA, Design Strategies
Dan Scheaffer, AIA, LS3P
Todd Sease, AIA, Jumper Carter Sease Architects
Meg Terry, AIA, DP3 Architects
Steve Usry, AIA, UWPD Architecture
Ed Zeigler, FAIA, Craig Gaulden Davis
The Elevation campaign will improve the value of the physical asset at 1530 Main Street while giving us a new tool to achieve our mission.
It also becomes a revenue opportunity for AIASC through rental income. AIASC’s intention is to always be good stewards and exercise fiduciary responsibility for our members. The new Center for Architecture accomplishes this goal.
Just as architects create elevations to cast our vision, we invite you to elevate architecture.
Advocacy—among our public and our lawmakers—is more important than ever before. Only through education and outreach can we steer our future before it’s too late.
With your support of the campaign, we will create an architectural legacy built by a public and a legislature that better understands and appreciates good design.
William H. Pelham, AIA/Pelham Architects, LLC
Design Strategies, LLC
Rebecca M. and Benjamin Rook, FAIA
Garvin Design Group
Jumper Carter Sease Architects
McMillan Pazdan Smith Architecture
Quackenbush Architects + Planners
Stevens & Wilkinson
Thompson Turner Construction
Eric C. Aichele, AIA
Mary Beth Sims Branham, AIA
Craig Gaulden Davis
LS3P Associates LTD
Mozingo + Wallace
Pond & Company
Adrienne Montare, FAIA and Tom Savory, FAIA
SGA | NarmourWright Design
Watson Tate Savory
Dustin Albright, AIA
Cindy Benjamin, AIA and Brad Benjamin, AIA
Wendy Bertani Bergmann, AIA
James Broadhurst, Century 21
Clancy + Wells
Andy Clark, AIA
Williston Dye, FAIA
Fuller Group, LLC
Gene Bell, AIA
Gretchen Lambert, AIA
F. Earle Gaulden, FAIA
Margie Longshore, AIA
James Ogden, AIA
R. Justin Patterson, Assoc. AIA
Robyn F. Rogers, AIA
Brian Sanders, AIA
Daniel J. Scheaffer, AIA
Shepard and Associates
Carl Sobocinski, Table 301 Restaurant Group
Mark Thomas, Carolina Architectural Products
Steven A. Usry, AIA in honor and memory of Susan Usry
Killough H. (Chip) White, AIA Emeritus